The Premise

The inaugural Second Line is an interactive conference celebrating the New Economy successes and strategies with disruptive innovation, value creation, and sustainable social impact. Set in New Orleans, we are bringing some of the world's leading innovators to demonstrate how design, experience, strategy, and technology can be applied to create new markets, exponential growth, and sustainable social impacts. This is not about intellectual theory, but rather about learning and sharing extraordinary work experiences with those who are actually doing it, around the country and around the world. We will compliment the more global perspectives with our local innovators who have fueled the renaissance for New Orleans.

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Second Line will provide Business, Government, and Social Leadership the knowledge, resources, and tools for success in the New Economy. The New Economy is not a trend we need to plan for later. It is the present, and it is the new reality:

The world is quickly globalizing with introduction of market forces, freer trade, and deregulation throughout the world.
Technology is creating networks for people where information, opinions, and value can be transacted anytime, anywhere, anywhere.
Organizations are starting to unlock the value in their organizations by creating flatter organizational structures pushing empowerment to the fringe, creating new products/services, and improving customer satisfaction
Business, Governments, and Social ventures are either learning to embed design and innovation or they will do a slow but eventual death
Citizens expect businesses to work by their values and make a positive social impact.

Unfortunately, this New Economy doesn’t mean we won’t be impacted by the downside of economics.

Inflation is not dead
We are not immune to new recessions
There are no guarantees unemployment will stay low
We will not avoid oscillating market corrections in the stock market
Special interest driving economic policy over the public good

We are in new territory. Collectively Second Line will explore how leading minds are diving into this New Economy, adopting strategies to succeed and designing their organizations to deliver.