The Event

The inaugural Second Line is an interactive conference celebrating the New Economy successes and strategies with disruptive innovation, value creation, and sustainable social impact. Set in New Orleans, we are bringing some of the world's leading innovators to demonstrate how design, experience, strategy, and technology can be applied to create new markets, exponential growth, and sustainable social impacts. This is not about intellectual theory, but rather about learning and sharing extraordinary work experiences with those who are actually doing it, around the country and around the world. We will compliment the more global perspectives with our local innovators who have fueled the renaissance for New Orleans.

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Monday & Tuesday, May 2nd & 3rd | XLIV at Champions Square

The Second Line conference will be a two-day conference, which is a blend of workshops and presentations. Attendees can focus their experience on business strategy or social innovation with workshops and presentations on both subjects. The goal is to merge a world-class leader with a local leader for each conference component. Each will work together to design a presentation that demonstrates the strength of their field and how New Orleans is positioned for leadership.

The conference will start with a reception and film viewing the night before the conference. The reception will be aligned with the other conferences going on during Jazz Fest week.

PROGRAM THEMES

Disruptive Innovation

Innovation is not just about ideas and solutions. Innovation is about execution and making real impacts on society, business, and government. Second Line will bring to New Orleans the world’s leading innovators who are demonstrated experts at leveraging design, experience, strategy, and technology to create new markets, exponential growth, and sustainable social impacts.

Design and Strategy

Design and Strategy are at the heart of the New Economy. The world’s leading organizations are embedding design and strategic thinking within their organization to overcome commoditization and create exponential performance. Second Line will bring to New Orleans the world’s leading experts who have demonstrated success with applying design and strategy best practices to create market distributions with products, services, and organizational performance.

Sustainable Social Impact

As New Orleans rebuilds great emphasis has been placed on not just rebuilding, but improving. Social responsibility is being baked into solutions to many of New Orleans’ long-standing problems. There have been many wins, and a few lessons learned. Creating credible social ventures is more important than ever. Poorly designed social initiatives waste valuable resources, reduce focus, and can impact critical timing. Second Line will line up New Orleans’ best Social Innovators with the world’s leading creators of sustainable social impact.

Film Study on Social Innovation

Second Line will present a film and discussion group the night before the full day conference to discuss how film and storytelling can impact society and position innovation.

WORK WEEK

Work Week is an affiliation of business events taking place in New Orleans between the weekends of Jazz Fest. It is an alternative to the musical intoxication enveloping the city in late April and early May. It’s a holistic offer to innovative individuals – feeding the mind during the week, and the soul on the weekends.

The Work Week currently comprises three separate events. Second Line, Launch Fest and Sync Up. All three events take place at the New Orleans Museum of Art. Nightly social events, and package discounts for combining events are available for attendees.